What is Meta Keywords | Importance of Meta Keywords Tag in Search Engines

Meta keywords tags are not a major factor search engines consider when ranking sites. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The Meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy.

But in fact since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use everything available to you that the engines might give some weight, and therefore you should certainly use Meta keyword tag, along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them.

In definitions;

Meta keyword tags are optional features, which the Website may include. The only purpose of these Meta tags, since they do not even appear on the page, is to list the keywords most relevant to the Web page for better, more accurate search engine identification. This is an HTML tag to describe the related keywords in your document.

Or

Meta keywords tag allows you to provide additional text for crawler-based search engines to index along with the rest of what you’ve written on your site.

Example of Meta keyword tag:

For SeoShout.com;

<meta name=”keywords” content=”SeoShout.com, SEO, Search Engine Optimization, Web Traffic, Boost Traffic, Google, Yahoo, Bing” />

One way to use the Meta keywords tag is to emphasize a particular word or phrase in the main body of your text. For example, if you have a website all about cakes, and want to reinforce the word “cake”, then what you would want to do is have that word sprinkled liberally throughout your web copy, and also inserted into your Meta keywords.

Another option is to insert unusual words or synonyms into your Meta keywords tags that you don’t actually have on the page itself. For instance, if you have a cake website, a good idea would be to put “entertainment”, “leisure”, “birthday”, and “wedding” name in your keyword Meta tags. This would increase the odds of someone stumbling onto your page that only was looking for cake; however, an even better way to increase those odds would be to include his name throughout your copy as well.

Common abuse of Meta keyword tags was and still is the repetition of words. Spammers found that if they repeated keywords enough times in this meta tag, the search engines would “think” they were relevant to the page and perhaps give it a high ranking for those keywords. Because of this abuse, too much repetition will now hurt you rather than help you. Never insert the same word twice in a row in this tag, even if you’re using different variations. You can use the same word in different phrases, but never use that word more than three or four times within the tag.

Keywords Tag, Meta Keywords, On page optimization, Search Engine Optimization, SEO