AdWords is Google’s flagship advertising product and main source of revenue, which  offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
Google sells sponsored listings that appear above and to the right-hand side of its regular search results; these listings are called Google AdWords.
Google’s Paid search programs (AdWords) allow advertisers/site owners to [...]

AdWords, CPC, Google AdWords, Paid Advertising, PPC