MeetMe: Standard Chat-Based Software Assisting Folks Make High Quality Associations — Should It Be Friends or Dates

Created by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is actually a favorite social media app that promotes women and men to put on their own available to you and get to understand multiple people — no matter whether they may be seeking relationship, a night out together, or a connection. Using its enjoyable chat characteristics and relaxed ecosystem, MeetMe requires the stress off singles locate a special someone and assists all of them only enjoy the experience of interacting on the web.


Catherine Cook along with her buddy Dave had been 15 and 16, respectively, when they started at a unique high school in Skillman, New Jersey in 2005. It was some of those schools in which everyone knows everyone, having been in identical classes collectively since kindergarten.

With good friendships already created and having difficulties to split into those social circles, Catherine and Dave chose to generate a site where they are able to fulfill new-people at their unique class. They turned to their older cousin Geoff, who had experience in industry since the founder of and, for monetary service.

By outsourcing specific components they did not have knowledge doing (e.g., web development), the Cook kids could actually fast start (later to become in 2005.

Within the basic few days, over 400 pupils from their class had joined, and within 9 months, 2,500 times even more college students had accompanied from schools nationwide.

“which is as soon as we noticed there seemed to be a bigger chance here,” Catherine said.

They rebranded the company’s objective to include helping anyone (not simply high schoolers) everywhere fulfill new-people, and myYearbook officially changed into in 2012.

Now with more than 1.1 million customers of all ages, MeetMe grew to become perhaps one of the most common internet sites to get in touch and emailing new people worldwide — whether it is for friendship, dating, or connections.

Fun, Intuitive Chat qualities Draw customers In

In 2014, MeetMe members had been sending over 10 million chats a-day. In 2016, it really is hit to 30 million, which demonstrates the talk abilities are likely the most famous — and remarkable — element of your website.

“Why the talk feature has brought off is we made it a lot more real time and simpler to send chats,” Catherine mentioned.

Along with 90percent of MeetMe’s traffic via smart phones while the typical cellular individual making use of MeetMe an average of 159 instances per month, the business has perfected the art of “apping” too.

“it’s wise — in case you are waiting in line at Starbucks or on a practice platform, you should check in and commence a chat. The mobile experience enables a lot more wedding,” Catherine said.

MeetMe constantly strives to improve not merely the total amount of these contacts but also the high quality. Currently, they have a team taking care of the things they call a “recommendation motor,” utilizing on-site behavior and feedback from members showing them folks they’re prone to reach out to or get a reply from should they start the dialogue.

They may be also in modifying their unique feature “Feed” to “go over,” that will move from location-based to a wider network that combines those who would you like to discuss passions like fitness, films, or other things.

“that’ll offer our people the opportunity to talk more in a bunch setting, that will be much more like true to life,” stated Catherine, just who likened MeetMe on the neighbor hood club. An internet Cheers, if you will.

“when you’re away, you definitely have actually one-on-one chats within the community bar, but a lot of the time you are with buddies. I believe that’s crucial that you mix the web and real-world by doing so,” she mentioned.

A Pressure-Free Environment Keeps Them finding its way back for More

When signing up for strictly a dating website, the procedure frequently contains responding to a detailed survey, deciding on the best look variables off an apparently countless number of choices, and deciding best match from thousands — all of these heavily flights on discovering that significant other. MeetMe is more about stimulating people to escape here and communicate with other people — whatever it results in.

Indeed, 89per cent of members say they choose to end up being buddies with someone before internet dating, finding the time to get at understand person and make certain the connection in fact is here. Catherine stated this type of atmosphere assists eliminate that shopping for individuals mindset that has a tendency to happen in online dating.

“when you are into a discussion or a cam seeking merely connect and talk about anything, i do believe it would possibly feel more serendipitous than if you’re scrolling through users,” she mentioned. “you’ll find someone to date, but while doing so, there’s really no stress to achieve that. In my opinion that makes connecting with people easier.”

MeetMe’s Family-Like environment produces a Down-to-Earth business Culture

MeetMe possess over 100 workers today, but it’s nonetheless a family event, with Catherine as Co-Founder and VP of Brand approach and Geoff as CEO.

“With 1.1 million consumers logging in every single day, you can’t will that size without an amazing staff that builds the product,” Catherine said. “We have a rather fun team, extremely innovative, really smart, and I also like all of them.”

Another big difference regarding the business can it be actually located in hectic metropolises like Silicon Valley or New York being currently toned down with so many matchmaking programs.

Alternatively, it may be found in the quaint, lovely area of brand new Hope, Pennsylvania (which includes only over 2,500 residents).

Catherine said being in brand-new Hope is regarded as her favorite components of MeetMe since it fosters an organization society that is down-to-earth, relatable, and fun though hardworking.

“its an extremely walkable city possesses been ideal for our very own tradition as it allows people to get places and hang out,” she mentioned.

Final Thoughts

When the prepare family introduced MeetMe to life 11+ in years past, they put a distinctive angle on interacting and internet dating online. Certainly their own greatest objectives going forward will be hold that impetus going as they select even better approaches to link people for relationship, online dating, interactions, or whatever really they might be shopping for.

“we are only on tip from the iceberg, so there’s more we can do in order to create higher quality connections, letting people to have longer and better chats with other people, and that is rather interesting for all of us,” Catherine said.