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Demand Gen Campaigns: What Marketers Should Measure

Demand Gen Campaigns: What Marketers Should Measure

Demand Gen campaigns are becoming more important for advertisers who want to reach people before they actively search. Google positions Demand Gen as a campaign type for visual, entertainment-focused surfaces such as YouTube, Discover, Gmail, Maps, and the Google Display Network. That reach is useful, but only if marketers measure it differently from a search-only

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Digital Marketing Company in Dubai: Channel Audit Guide

Digital Marketing Company in Dubai: Channel Audit Guide

Hiring a digital marketing company in Dubai should not begin with a long menu of services. It should begin with a channel audit: where are enquiries coming from now, which channels are wasting budget, and which gaps are stopping the business from growing? Dubai is a competitive market. Search, paid media, social, content, and analytics

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