Demand Gen Campaigns: What Marketers Should Measure
Demand Gen campaigns are becoming more important for advertisers who want to reach people before they actively search. Google positions Demand Gen as a campaign type for visual, entertainment-focused surfaces such as YouTube, Discover, Gmail, Maps, and the Google Display Network. That reach is useful, but only if marketers measure it differently from a search-only […]
Demand Gen Campaigns: What Marketers Should Measure Read More »