Demand Gen campaigns are becoming more important for advertisers who want to reach people before they actively search. Google positions Demand Gen as a campaign type for visual, entertainment-focused surfaces such as YouTube, Discover, Gmail, Maps, and the Google Display Network. That reach is useful, but only if marketers measure it differently from a search-only […]
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Google Search Console platform properties give marketers a new way to understand how social and video content performs in Google Search. For brands that publish across Instagram, TikTok, X, and YouTube, this closes an important reporting gap: your website is no longer the only place where people may discover your content through Google. Google announced
Search Console Platform Properties for Social Content Read More »
Learn what a social media management agency in Dubai should report, from audience quality and conversions to paid performance and next actions.
What a Social Media Management Agency in Dubai Should Report Read More »
Ever wonder which social media platform is leading across worldwide and in the UAE market? YES – Your guess is right. It’s the Facebook. Facebook is handling more than 60 percent market share worldwide and 80% in the UAE, while other social media platforms like Twitter, Pinterest, and Instagram take the number two, three, and
Social Media Market Share Worldwide | UAE | Latest Read More »